Useful tips for writing an essay

The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression, and genetic information in the university’s programs and activities. Retaliation is also prohibited by university policy. The following persons have been designated to handle inquiries regarding the nondiscrimination policies and are the Title IX coordinators for their respective campuses: Executive Director of the Office of Institutional Opportunity & Access, [email protected] , 1246 West Campus Road, Room 153A, Lawrence, KS 66045, 785-864-6414, 711 TTY (for the Lawrence, Edwards, Parsons, Yoder, and Topeka campuses); Director, Equal Opportunity Office, Mail Stop 7004, 4330 Shawnee Mission Parkway, Fairway, KS 66205, 913-588-8011, 711 TTY (for the Wichita, Salina, and Kansas City, Kansas, medical center campuses).

Doing the same thing in the same way creates a pattern that helps a reader follow along. 

On this page I've used a parallel structure for the tips. Each one is written as a command. I used the imperative mood (the command) because these tips are vital parts of writing. I used it in each case  because that creates a pattern your brain picked up by the time you reached Writing Tip #3. 

If I had changed Writing Tip #8 to "Details are important," your brain would have registered the shift in structure and for a moment would have flickered away from what I want you to do: 

keep reading, 
accept these tips, 
use them, 
become a stronger writer, 
sell lots of books, 
advance the general quality of written English in the world.

Human brains love pattern. Give your reader's brain a pattern and your ideas will come through like sunshine through a window. Your reader will 

keep reading, 
take you seriously, 
recommend your book, 
change the world...

Useful tips for writing an essay

useful tips for writing an essay

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