The casual subculture is a subsection of association football culture that is typified by football hooliganism and the wearing of expensive designer clothing      (known as "clobber"). The subculture originated in the United Kingdom in the early 1980s when many hooligans started wearing designer clothing labels and expensive sportswear such as Stone Island , CP Company , L'alpina , Lacoste , Sergio Tacchini , Fila and Ellesse in order to avoid the attention of police and to intimidate rivals. They did not wear club colours, so it was allegedly easier to infiltrate rival groups and to enter pubs . Some casuals have worn clothing items similar to those worn by mods . Casuals have been portrayed in films and television programmes such as ID , The Firm and The Football Factory .
While mainstream society of the 2000s (decade) had been busying itself with reality television, dance music, and locating the whereabouts of Britney Spears's underpants, an uprising was quietly and conscientiously taking place behind the scenes. Long-forgotten styles of clothing, beer, cigarettes and music were becoming popular again. Retro was cool, the environment was precious and old was the new 'new'. Kids wanted to wear Sylvia Plath 's cardigans and Buddy Holly 's glasses—they revelled in the irony of making something so nerdy so cool. They wanted to live sustainably and eat organic gluten-free grains. Above all, they wanted to be recognised for being different—to diverge from the mainstream and carve a cultural niche all for themselves. For this new generation, style wasn't something you could buy in a department store, it became something you found in a thrift shop, or, ideally, made yourself. The way to be cool wasn't to look like a television star: it was to look like as though you'd never seen television.