In the fall of 2008 as the business was becoming too large for their current space. Paul, the majority owner, started talking with Bill Schneider. Bill is former bar and restaurant owner of 15 years. Impressed with the potential this young company has being successful, Bill decided to become a partner. Together the four re-organized the company and relocated a larger location in West St Paul with twice the amount of usable work space. Northern Restaurant Equipment strives to become the equipment dealer Twin Cities and Minnesota business owners rely on. With our combined 52+ years of food industry service , Northern Restaurant Equipment is dedicated to building long standing quality relationships with you-Because you deserve it! Give us a call at 651-528-7088 or come see our showroom 153 E. Thompson Ave. Suite 107 West Saint Paul, Minnesota 55118.
The Leo’s Coney Island chain was created by Greek brothers Peter and Leo Stassinopoulos. The brothers are nephews to Bill and Gust Keros who founded American and Lafayette Coney Islands. Peter and Leo worked at local Coney Island restaurants until they opened their own Coney Island in 1972 called the Southfield Souvlaki Coney Island in Southfield, Michigan . One location opened in 1978 in Michigan and another in 1982 in Farmington Hills .  In 1988, the name Leo’s Coney Island was given to its newest location in Troy, Michigan . From then on, the chain took on the name Leo’s Coney Island. The brothers began franchising in 2005 and are now the largest Coney Island chain in world.  :24 Within Michigan, Leo’s Coney Islands have reached as far as Birch Run and Grand Rapids where they offer both styles of the Coney Island hot dog.  The first Leo’s outside of Michigan opened in February 2010 in Chicago, Illinois but closed on September 28, 2011.  Much of the success is attributed to Leo Stassinopoulos Jr. taking over as Chief Operating Officer in 2007.
However, it is possible for descriptive marks to "become distinctive" by achieving secondary meaning. Secondary meaning indicates that although the mark is on its face descriptive of the goods or services, consumers recognize the mark as having a source indicating function. Once it can be shown that a descriptive term or phrase has achieved this "second meaning" (the first meaning being the generally understood meaning of the term or phrase), a protectable trademark is developed. Secondary meaning can be achieved through long term use, or large amounts of advertising and publicity. The acquisition of secondary meaning is often proven through the use of consumer surveys, that show that consumers recognize the mark as a brand, such as "FORD", as opposed to a descriptive term, such as "reliable".