My husband and I both love to read. We have read to our children from the time they were born. We both actively read in front of our kids. Despite the modeling, none of them seem to be developing a love for reading. They do not choose to sit down and read a book during downtime. I believe this is caused by the pressures to read at school. We live in NC where there are end of year tests and a read to achieve program. There is so much pressure for them to read and answer questions around what they have read that they rarely read for pleasure. It is very disappointing.