Baron Cohen’s alter-ego Ali G, a white suburbanite who plays at being a streetwise rapper, claims to live in the heart of the “Staines Ghetto.” The location serves as an in-joke for Brits familiar with the relatively affluent London commuter town. Being from Staines is the opposite of being from the ghetto, in other words, adding to Ali G’s poser persona. The town’s greatest claim to fame before Baron Cohen made its name famous was that it is a major producer of linoleum—and that it was the hometown of the decorated World War II homing pigeon All Alone .
His name is Touré—just Touré—and like many of the musicians, athletes, and celebrities he's profiled, he has affected the way that we think about culture in America. He has profiled Eminem, 50 Cent, and Alicia Keys for the cover of Rolling Stone . He's played high-stakes poker with Jay-Z and basketball with Prince and Wynton Marsalis. In Touré's world, Dale Earnhardt, Jr. sits beside Condoleezza Rice who sits beside hip-hop pioneer Tupac Shakur, and all of them are fascinating company.
Never Drank the Kool-Aid is the chronicle of Touré's unparalleled journey through the American funhouse called pop culture. Its rooms are filled with creative, arrogant, kind, ordinary, and extraordinary people, most of whom happen to be famous. It is Touré's gift to be able to see through the artifice of their world and understand the genuine motivations behind their achievements—to see who they truly are as people. This is a searingly funny, surprisingly unguarded, and deeply insightful look at a world few of us comprehend. Biography & Autobiography Performing Arts Sociology Nonfiction Publication Details Publisher: Picador Edition: 1 Publication Date: 2007 Available in: United States Format