Again, the first amendment limits this claim for celebrities who are regarded to have given up this right upon their choice to become public figures. This claim could succeed for non-celebrities against a party who captures a person's image without consent, or against someone who steals an image from, say, a cell phone. For wrongful appropriation, or unlawful commercial use of an image, a stolen image needs be used in a way the person does not approve or did not intend. For example, an image of you sitting in the park drinking lemonade winds up on a billboard promoting the sale of lemons, or even on the website of a nonprofit organization seeking to protect parks and gardens. In these instances, it doesn't matter who snapped the photo or who owns the copyright: without your consent, your rights to privacy have been violated.