I'm the type of person who has to actually see something before I do it. If I can't see it in my head, it takes me forever to do it. I guess you can say that I'm a very visual person.
Business plans are no different. If you would have asked me what a business plan was when I was just coming out of university, I would have told you something right out of a text book.
Today, I know better. After years of looking at business plans (And doing them), this is something you just can't learn from a text book. Experience is the key here. You can't something you don't know nothing about. If you know your business, you will already know the more important points about your business such as the industry, market, competitors, and operations. However, structuring an executive summary may be elusive. I'm going to help you out here with two samples, one is a successful summary and the other is a poor one. You want to structure your summary around the good example and stay away from the poor one.