This chapter explores the task of writing in college. It details common myths about academic writing and the importance of developing a “writer’s sense” within the writing situation. It identifies features of the complex “literacy task” college writing assignments require and decodes elements of the academic writing situation that students frequently struggle with: in particular, the nature of argument and analysis in college writing tasks. The chapter outlines three common types of writing assignments college writers might expect to receive and offers advice on how to address them. It closes by detailing particular textual features commonly expected in academic essays.